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The main objectives of the Festival are:

• To present to the public films and productions about tourist products and destinations;
• To stimulate investments in tourism promotion of cultural and historical heritage;
• To show the good practices and promote the latest trends in tourism filmmaking;
• To rouse the interest of the tourist business and production companies towards tourism film products;
• To encourage film industry professionals to turn their efforts and specialize in tourism filmmaking;
• To create conditions for highly efficient promotional content.