Modern lifestyle offers ever-easier and more accessible ways to travel and organize our vacation. But what is the leading force when choosing a destination? All studies show that the experience that is being offered to us is already on top of the chart. "Marketing through experiences of tourist destination: excellent practices" is a public lecture by Prof. Dr. Lina Anastasova, professor of marketing in tourism and marketing research at Bourgas Free University and lecturer at a number of European universities.
The presentation is part of an international round table on cultural tourism matters, organized by the Ministry of Tourism of the Republic of Bulgaria. You can participate in the discussion on April 19th from 3 pm to 5 pm at the Renaissance and Constituent Assembly Museum, Saedinenie Square, Veliko Tarnovo. The event is part of the official program of the International Tourism Exhibition "Cultural Tourism" and the Bulgarian Presidency of the European Union.